The Unbelievably Shocking, But True Lululemon Murder

On a Friday night, March 11, 2011, two Lululemon employees, Jayna Murray (30), and Brittany Norwood closed the store for the night only to return minutes later when Norwood realized she left her wallet in the store. According to Brittany Norwood, when the co-workers entered the store again, two masked men (one tall and one short) snuck in the door behind them. What happened next resulted is the brutal murder of Jayna Murray and the alleged sexual assault of Brittany Norwood with a wooden coat hanger.


“God help me, please help me.”

The Lululemon store shares it’s store with a neighboring Apple retailer, who at the time of the murder had just released the iPad 2, drawing in a large presence at the store to wait in line for the official release. On the evening of March 11th and Apple sales associate, along with a security guard, hears screaming next door in the Lululemon store. “Talk to me. Don’t do this. What is going on?” A female voice screams. Eventually the voice becomes softer, “God help me, please help me.”

A harrowing scene

Around 8:30am when shoppers arrived on Bethesda Ave. a female jogger and a male shopper walk through Lululemon finding overturned furniture, bloody floor, a clump of blonde hair, and multiple blood spatters covering the walls.

The man attempts to push open a door leading to the back employee area, but finds that the motion of the door is stopped by something large. As he looks beyond the door, he sees Jayna Murray’s legs sticking out from her body. She is deceased. She is lying in a pool of her own blood. Her face is unrecognizable.

Around the corner leading to the double bathrooms, Brittany Norwood is still alive. Her body is covered in severe lacerations, there is a large gash on her forehead, and she is calling out for help. Police will use her testimony to piece together the brutal events inside the Lululemon store.

A dream shattered, and a life destroyed

Jayna Murray, a 30-year-old from Texas, was receiving her dual master’s degrees in business admin and communication. Jayna dreamed of moving to the Pacific Northwest where she could marry her long-time boyfriend, in the process of his PH.D., and take up a career in business and marketing. Before starting at Lululemon, she worked at Halliburton in Texas.

Jayna was introduced to Lululemon by one of her friends, in which she decided it would be a great opportunity for her to meet like-minded people, earn money, attended free business and motivation seminars, and receive a discount on the Lululemon clothing brand.

An inside job

Jayna’s dreamed ended with her life on March 11, 2011. Her killer, later determined to be Brittany Norwood, the other employee that night who staged the scene to appear as a robbery, used a variety of weapons to murder and mutilate Murray. At the crime-scene police found several everyday items covered in Jayna’s blood, including a red toolbox that the staff used labeled “everyday tools”.

Jayna Murray received over 200 strikes that night, some lacerations as small as a ball-point pen, while others as large as a quarter in size. Robe was used to strangle Jayna before death, as determined by the rope fibers buried in her fingernails as she attempted pull down the rope to breathe.

Police found Jayna laying facedown in a pool of her own blood, an open gash to the back of her head, and her pants cut open to create the appearance that they had raped her. However, detectives discovered she wasn’t sexually assaulted, but beaten to death by Brittany Norwood, Jayna’s subordinate angry that she had been caught stealing clothing from the Lululemon store. Photos of Jayna’s appearance after death remain sealed, but it is worth noting her murder was so brutal that an open casket ceremony was not a possibility.

She zip-tied her self by using her teeth

Jayna’s killer, employee Brittany Norwood, also had lacerations to her body, but not severe enough to cause her death. All of her injuries were self-inflicted or accidental during her bludgeoning of Jayna’s body. Norwood was also found in the Lululemon store that morning, her hands tied behind her back with zip-ties. Detectives would later surmise that Norwood tightening the zip ties with her teeth as saliva was discovered.

A thief, a liar, and a killer

Before she murdered Jayna, Brittany was athletic and outgoing. She had several boyfriends, including several “sugar daddies” that she hooked up with via ads on Craigslist. Norwood was raised in Seattle in a lower to middle class family. She was the sixth of nine siblings and the soccer star of her family. Norwood dreamed of someday playing for the U.S. Women’s National Team.

Digging into Brittany Norwood’s true background, detectives spotted many red flags. Brittany was a notorious thief, stealing even from family and friends, and a compulsive liar, even falsifying her own resume claiming she graduated from Stone Ridge. She did not.

Created bloody shoe prints to stage scene

Detectives could eventually poke several holes in Brittany’s re-telling of the crime. Size 14 bloody shoe prints were left all over the store, however police determined that after killing Jayna, Norwood put on those shoes (used in the shop for alterations), jumped in Jayna Murray’s pool of blood, and walked around the store to simulate a large male killer.

No blood outside?

Those same shoe prints were not found in the outside alley, leading detectives to believe the killer never left the store, or must have removed his shoes (an unlikely scenario), before heading out the back door.

Brutally murdered over $40 pair of Lululemon crops

On the night of the murder, Brittany was called out by Jayna, her manager, for stealing clothing from the Lululemon store. When confronted with this accusation Brittany lied, then texted Jayna back into the shop under the ruse of needing her wallet. As her rage of being accused of the theft mounted, Brittany unleased her hatred on Jayna, ultimately staging the scene to look like a brutal robbery.

A sociopath locked up without parole

Brittany Norwood is serving life in prison without the possibility of parole for the murder of Jayna Murray on March 11, 2011 inside the Bethesda Lululemon store.


The Yoga Store Murder: The Shocking True Account of the Lululemon Athletica Killing

Hey y'all I'm the main story teller on our podcast episodes. You can suggest stories for me to cover by leaving a comment on any post on this site, which I will see and respond to. If you want to listen and subscribe to the podcast just search Talk Murder To Me in any podcasting app. Thanks for reading, please share!

  • Not that Jon needs any additional validation, but I listen to a disturbing amount of true crime podcasts, While there are some that are decent, there are far to many that just read Wikipedia watch a A&E special, crack open a bottle of wine and start spewing. It makes me scream when they get the simplest verifiable facts wrong or expand on some lame conspiracy theory with zero logical facts or even a some what effective argument. I appreciate that Jon spends more then 15 minutes on research… Speaking of research, I am greatly disappointed that after searching for Jen’s “sugar baby” ad on craiglist I located nothing. :(. … But I did find a free used couch, with minimal blood stains, so it was all good.

    Do you think Brittany is teaching yoga on the yard for ” honey buns” ? Talk about reversal of fortune. Yikes.

  • Definitely one of my favorites, Jon! You did an excellent job and had me hook, line and sinker! Son of a bitch! What a horrible woman!

  • Another great episode! The podcasts are very helpful to get through housework but the utube videos are great they really help you get more in-depth with the story so you can identify more with the victims. It makes them more real not just part of some obscure story. Keep up the great work!

  • Great job as always! Might i recommend the bowling alley massacre in Las Cruces, NM for an episode? It’s an unsolved case, the bowling alley was more recently closed and let me tell you, that place was/is creepy. Thanks and keep up the good work!

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